Category: IP Monetization
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What are the risks of embedding a third-party solution into my software product?
The increasing competition is pushing software vendors to enhance their products to ensure customer satisfaction. Embedding third-party software solutions is becoming a fast and reliable way to deliver more value to help ISVs retain customers and conquer new markets. In fact, bridging the gap between you and your competition cannot always be done by your…
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How the high pace of innovation increases the need for software publishers to buy vs. build new features
Software publishers are constantly looking for ways to stay ahead of the curve and remain competitive on the market. One of the key ways they do this is through constant innovation to enhance their products to ensure the best possible customer experience. ISVs need to permanently assess what can be achieved with in-house resources and…